Retail display structures, POS furniture, shop-in-shop environments, pop-up architecture, and bespoke brand installations — designed to captivate, convert, and be produced at scale. Serving brands, retailers, and display manufacturers across Toronto, Mississauga, Markham, Vaughan, Brampton, Richmond Hill, Newmarket, the wider Greater Toronto Area, and clients throughout Canada and the United States.
A retail display structure is where a brand meets its customer in physical space. It must be architecturally resolved, structurally sound, manufacturable at the quantities the brief demands, and true to the brand aesthetic — in every market, across every rollout.
Clay Lilac brings engineering precision to the point where creative vision and production reality intersect. We translate concept sketches, mood boards, and brand guidelines into fully engineered 3D models with complete production documentation — delivered on your templates, into your PDM vault, ready for your chosen production partners.
From a single bespoke counter unit for a luxury beauty launch to a gondola shelving system rolling out across hundreds of stores, we design structures that perform as intended — every time.
Based in Newmarket, Ontario, we design retail display and visual merchandising structures for brands, retailers, and display manufacturers across the Greater Toronto Area — including Toronto, Mississauga, Markham, Vaughan, Brampton, Richmond Hill, Aurora, and Newmarket — as well as clients across Canada and the United States, all delivered remotely with the same responsiveness as an in-house design team.
From single-unit luxury counters to full retail environment architectures — every structure engineered to the same standard.
Counter units, tester stations, sampling displays, and point-of-sale furniture designed for maximum brand impact within the retailer's footprint constraints. Every structural member, jointing detail, and surface treatment engineered for production and assembly.
Complete branded retail environments within a host retailer's floor space — structural architecture, wall and ceiling elements, lighting integration recesses, flooring transitions, and all display furniture designed as a single integrated system.
Temporary and semi-permanent brand installations designed for rapid build, maximum visual impact, and efficient breakdown. Structural systems that assemble without specialist tools and demount without damage to the host space.
Gondola shelving systems, wall bay architectures, and perimeter display structures designed for the specific product load, adjacency, and planogram requirements of the retail category and store format.
Branded FSDUs designed for promotional campaigns, seasonal launches, and in-aisle product presentation. Structural chassis, graphic panel integration, product loading, and stability all resolved in 3D before drawing issue.
Custom retail architectures for luxury, beauty, fashion, and lifestyle brands where the structural design must carry the same level of refinement as the brand itself. Designed from concept through to production-ready documentation.
Everything you need to know before starting a project with Clay Lilac.
All retail display work delivered in SolidWorks or CATIA V5. Native part files, assemblies, and drawings issued in your preferred format, checked directly into your SolidWorks PDM or ENOVIA vault on every revision.
We work from your concept sketches, mood boards, brand guidelines, and retailer specifications to produce fully engineered 3D models with complete production documentation. Creative intent and engineering reality are resolved together — not sequentially.
Drawings produced on your company templates with your title block, revision tables, and drawing standards. Finish specifications, hardware schedules, and assembly documentation issued in the format your production partners require.
All intellectual property transfers fully to you on completion. NDA executed before any brief, sketch, or brand reference is shared. Your designs, your geometry, your IP — always.
Stage completion billing ties payments to defined deliverable milestones. Biweekly billing suits longer-running seasonal ranges or campaign programmes. Agreed upfront in writing — no surprises.
End the project at any point with prior notice. No lock-in, no penalties. All work completed to the exit point is delivered to you in full. We earn continued engagement through the quality of work — not contractual obligation.
* Prior notice period as agreed in the project contract.A structured design sequence that resolves creative and engineering requirements together — not in conflict.
We capture your concept sketches, mood boards, brand guidelines, retailer specifications, footprint constraints, material preferences, and structural load requirements. PDM structure and drawing templates confirmed at this stage.
3D concept model developed to resolve the structural system, jointing strategy, material treatment, and assembly method while remaining true to the brand aesthetic. Checked into PDM immediately for your team to review in real time.
Full parametric model with all components, hardware, surface treatments, and graphic integration resolved. Structural load, stability, and deflection verified. DFM review against the specified manufacturing process before drawing issue.
Full drawing package on your templates — assembly drawings, detail parts, DXF flat patterns, finish specifications, hardware schedule, BOM, and 3D STEP files — released through your PDM as a single production-ready package.
Industry-standard tools. Native files delivered directly into your vault.
Retail display and visual merchandising design across multiple sectors and store formats — for clients in Toronto, the GTA (Mississauga, Markham, Vaughan, Brampton, Newmarket), across Canada, and throughout the United States.
Everything you need to know about Clay Lilac visual merchandising and retail display design.